So I spend a lot of time writing about my feelings (free therapy, people…what’s not to love…I’ve actually thought about developing an online program on this very topic, as I find it SO valuable. Anyone interested?).
But I also do practical work, y’know, and here’s one thing I’ve been working on: I just revamped the About page on this website.
It never occurred to me to do this. I wrote an About page that was, as one would expect, about Fern: how we got started, who my teammates are, what we stand for, etc. Then I read this article from Danny Iny, whose newsletter has taught me a lot about marketing: What Makes a Great About Page?, and I discovered I was totally missing the point.
I rewrote my About page accordingly, and while I’ll still tinker with it, I’m happy with how much stronger and more effective it feels. So if you have a website and you’re not sure your About page does its job, check his article out and let me know what you think!
Now it’s time for me to get back to doing research….which I’m trying to accomplish while my toddler sits in my lap feeding me pretend “sweet dawa” from a “spoon” that is actually a piece of wood torn off a basket…she says, “do you feel better, Mama?” Why yes, my darling, I do. Because I love being able to balance working with momming--building a work-at-home lifestyle that allows me to be with her is one of the smartest things I ever did. (Maybe that should go in my About page too?)
I hope you enjoy the article. Happy Friday ladies, let’s all be and do our best today!
Yeah, I don't actually blog anymore....
I used to blog all the time, but it was really TMI, so I finally wised up and took it down. Now I just write about life-and-business stuff, and even that is inconsistent. So lately I decided to cheat and post my newsletters here too. (You can join the newsletter list on the Home page.)